IMPACT OF SOCIAL MEDIA ON HUMAN BEHAVIOUR

SOCIAL MEDIA IMPACT ON HUMAN BEHAVIOUR IS ACTUALLY A WIDE CONCEPT

AS WE KNOW THE INTERNET BEHAS COME A FUNDAMENTAL NEED OF THE CURRENT GENERATION. ALMOST HALF OF THE POPULATION AROUND THE WORLD THESE DAYS ON SOCIAL MEDIA MOREOVER, THE AVERAGE NUMBER OF USERS ON SOCIAL MEDIA IS INCREASING WITH EACH PASSING DAY.

COMMON IMPACTS OF SOCIAL MEDIA ON HUMAN BEHAVIOUR-

SOCIAL MEDIA HAS BECOME A PART OF OUR ECOSYSTEM IT KEEPS US CAPTIVATED, INVOLVED, AND HOOKED SOCIAL MEDIA HAS CHANGED OUR LIFE SO MUCH THAT WE CAN TALK TO OUR ‘NEAR AND DEAR ONES’ WITHIN CLICK OF A MOUSE TWITTER, FACEBOOK, INSTAGRAM SHARE CHAT ALL THESE SOCIAL MEDIA PLATFORMS ARE ALOGRAMATHICALLY DESIGNED TO CONSUME OUR TIME AND THE MORE TIME WE SPEND ON THIS SOCIAL MEDIA PLATFORM

THE MORE THEY EARN THROUGH ADVERTISEMENT MARKETING PROFESSIONALS SPEND MILLIONS OF DOLLARS TO GET US TO GO TO THAT SITE AND TO KEEP US GOING ON THAT SITE WE ARE TRAPPED, TRAPPED IN A VIRTUAL WORLD WHERE EVERY LIKE, EVERY SHARE, AND EVERY COMMENT THAT WE GET ON OUR POST DELIGHTS AND BRINGS US TO THESE SITES AGAIN AND AGAIN

SOCIAL MEDIA GIVES YOU A CHANCE TO FOLLOW YOUR FAVORITES ‘STARS’ IT ALSO GIVES YOU A CHANCE TO HAVE A GLIMPSE OF CELEBRITIES LIFESTYLE YOUTH OF TODAY WANT TO COPY THEIR FAVOURITE CELEBRITY, THEY WANT TO HAVE PHYSIC LIKE THEM AND WEAR CLOTHES LIKE THEM AND THAN WHEN THEY FACE HARSH REALITY OF LIFE THAT THEY CAN NOT LEAD LIFE OF CELEBRITY

THEY THINK THERE IS DOOMED BECAUSE WE SPEND SO MUCH TIME ON SOCIAL MEDIA IT IS BOUND TO AFFECT US INDIVIDUALLY AND SOCIETY AS A WHOLE PARENTS LOVE THEIR CHILDREN AND CARE FOR THEM FROM THE BOTTOM OF THEIR HEART, IN RETURN WHAT DO THE CHILDREN DO, THEY ARE BUSY WITH THEIR MOBILE’S TIME SPEND ON SOCIAL MEDIA IS EATING AWAY OUR TIME WITH FRIENDS, RELATIVES AND PARENTS WE WOULD ALWAYS SNEAK A MINUTE TO FIND OUT WHAT’S GOING ON IN SOCIAL MEDIA BUT WE SELDOM CARE, COMMUNICATE AND PAY ATTENTION TO PEOPLE AROUND US

AS A RESULT, OUR SOCIAL BONDING IS DETERIORATING ‘THICK AND FAST’ EVERY TIME WE ARE DEPRESSED, BORED WE DO NOT LOOK TOWARDS OUR PARENTS, RELATIVES, OR FRIENDS FOR POSSIBLE SOLUTIONS INSTEAD WE GET HOOKED ON SOCIAL MEDIA 74% OF PEOPLE CHECK THEIR MOBILE PHONES 15 MINUTES BEFORE GOING TO BED AND 61% CHECK THE MOBILE PHONES  WITHIN FIRST 5 MINUTES UP IN THE MORNING EVERY TIME 

YOU ARE FREE YOU FEEL LIKE CHECKING YOUR PHONE  YOUR MIND IS PREOCCUPIED WITH WHAT’S GOING ON, ON SOCIAL MEDIA  HOW MANY LIKES DID I GET, HOW MANY SHARES DID I YET, AND HOW MANY COMMENTS DID I GET ON MY POST, AS A RESULT, SOCIAL MEDIA HAS ROBBED US OF OUR SLEEP AND CONCENTRATION POWER

SOCIAL MEDIA HAS BECOME A PLAYGROUND FOR THE MODERN GENERATION

THEY SPEND MOST OF THEIR TIME PLAYING GAMES, WATCHING VIDEOS, AND MAKING ONLINE CONNECTIONS BUT SOMEWHERE, THEY HAVE LOST THEIR INTEREST IN REAL-TIME MANY OF THEM DO NOT EVEN SPARE TIME TO SPEND WITH PARENTS AND OTHER FAMILY MEMBERS WHICH IS CAUSING A LACK OF EMOTIONAL AND SOCIAL HEALTH.

REPORTS REVEAL THAT DUE TO THE EXCESSIVE USE OF SOCIAL MEDIA, PLENTY OF PEOPLE HAVE DEVIATED FROM THEIR PERSONAL AND CAREER DEVELOPMENT GOALS.

SOCIAL MEDIA HAS A HUGE INFLUENCE ON OUR LIVES, BUT WE DON’T SEEM TO PAY ENOUGH ATTENTION TO IT

  • FIRST, OUR EMOTIONS

SOCIAL MEDIA INFERRED THAT  PEOPLE ARE MOST POSITIVE TO POSITIVE UPDATES FROM FRIENDS

FOR EXAMPLE, THOUGH I HAVE NO INTENTION WHATSOEVER TO HAVE A BOYFRIEND RIGHT NOW, EVERY NOW AND WHEN I SEE MY FRIEND’S COUPLE’S PICTURES ON SOCIAL MEDIA, I WISH I TOO CAN HAVE A DREAMY #COUPLEGOEL SOON IRRESPECTIVE OF WHOM THE GUY IS PROBABLY NOT THE BEST WAY TO APPROACH LIFE

  • SECOND ARE PURCHASE DECISIONS

AS BUYERS, WE LOOK FOR INNOVATION, AND INSPIRATION, AND GO RIGHT ONLINE TO LOOK FOR WHAT’S TRENDY IN FASHION. REPORTS SAY THAT ONE IN THREE INDIA CONSUMERS ARE INFLUENCED BY SOCIAL MEDIA

  • THIRD, OUR INTEREST

WE ARE, INDEED PRODUCTS OF OUR  LIKE WE SPEND HOURS LEARNING SOMETHING ON SOCIAL MEDIA

AND FINALLY,

  • OUR VALUE OF TIME

WE OFTEN WONDER HOW MUCH OUR TIME IS WORTH IF SOMEONE OFFERS TO PAY US ONE DOLLAR FOR ONE HOUR OF WORK, YOU WOULD PERHAPS DECLINE

IF THEY OFFER YOU 5000 DOLLARS FOR THE SAME HOUR OF WORK, YOU WOULD IMMEDIATELY ACCEPT BUT STUDIES SHOW THAT WE SPEND ABOUT TWO HOURS DAILY ON SOCIAL MEDIA FOR FREE IT’S VERY INTERESTING HOW SOCIAL MEDIA GIVES US ACCESSIBLE AND RELEVANT CONTENT, CONNECTS US WITH FAMILY AND FRIENDS THROUGH PHOTOS, VIDEOS, AND LIKES, AND YET ISOLATED US AND TAUNTS US TO SPEND MORE TIME AND MONEY ON THINGS THAT ARE NOT NECESSARILY ESSENTIAL

POSITIVE IMPACT ON HUMAN BAHAVIOR=

  • MUTUAL RESPECT
  • EXPANDING KNOWLEDGE
  • ENCOURAGES PEOPLE TO PURSUE CARRER HEY LOVE, TO TAKE CARE OF THEMSELVES
  • ENRICHED DEMOCRACY AND EQUALITY
  • GIVES VOICE TO MINORITIES AND VULNERABLE SECTION
  • COLLABORATING FOR GOOD –ARAB SPRING

NEGATIVE IMPACT ON HUMAN BEHAVIOR

  • SELF – OBSESSED AND NARCISSISTIC BEHAVIOR
  • ANYONE CAN EASILY HARASS AND THREATEN OTHERS
  • ANXIETY AND DEPRESSION –LOW SELF–ESTEEM
  • TOO MUCH IMPORTANCE TO BEUTY
  • FAKE NEWS – PANIC
  • CLASHES AMONG COMMUNITIES

SO WHY ARE WE ALL ADDICTED TO SOCIAL MEDIA? MIND CHEMISTRY IS A DIFFICULT THING TO UNDERSTAND. SOME LINK IT TO THE PHENOMENA OF INSTANT GRATIFICATION AND INSTANT HAPPINESS

NOW HOW DO WE GET THAT INSTANT HAPPINESS EVERY TIME SOMEONE LIKES YOUR POST, EVERYTIME SOMEONE SHARES YPU POST A CHEMICAL IS RELEASED IN YOUR BRIAN CALLED ‘DOPAMINE’

AND THIS GREAT SOURCE OF INSTANT  BURST OF HAPPINESS ANOTHER BIG QUESTION IS THAT DOES SOCIAL MEDIA CAUSE DEPRESSION, ACCORDING TO A STUDY, A PERSON WHO USES SOCIAL MEDIA IS 2.7% TIMES MORE LIKELY TO BE DEPRESSED THAN A PERSON WHO USES LESS SOCIAL MEDIA

ALL THE PEOPLE POSTING ON SOCIAL MEDIA WANT TO SHOW OFF  THEIR BEST MOMENTS OF LIFE  THEY WANT TO SHOW HOW HAPPY SUCCESSFUL AND ON THE TOP OF THE WORLD THEY ARE TAKE

EXAMPLE: FOR INSTANT YOUR FRIEND IS DOING GREAT IN HIS CAREER AND HE IS IN US ENJOYING ON THE BEACH WITH HIS FAMILY, AND WIFE AND POSTING THE SAME ON SOCIAL MEDIA YOU ON THE OTHER HAND ARE NOT DOING GREAT IN YOUR CAREER SO WHEN YOU SEE THE PICS IT IS ONLY BUT NATURAL THAT YOU MAY FEEL DISMAYED, LONELINESS RESULTING IN DEPRESSION

CONCLUSION

SOCIAL MEDIA IMPACT ON HUMAN BEHAVIOUR IS ACTUALLY A WIDE CONCEPT AS SPOKEN EARLIER. IT HAS BECOME A DAILY HABIT THAT IS UNAVOIDABLE. WE CAN USE SOME APPS TO HELP REDUCE THE TIME ON SOCIAL MEDIA IF ONE IS VERY MUCH ADDICTED.

AS WE HAVE COME TO THE END OF OUR BLOG WE WOULD LIKE TO HAVE YOUR VALUABLE FEEDBACK HERE.

THANK YOU FOR GIVING YOUR VALUABLE TIME TO US 🙂

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